The Mountain Joe’s Protein Millionaire is the original bestseller that redefined what a protein bar could be. Designed for those who want the satisfaction of a treat without the sugar crash, each bar blends decadent layers of texture and flavour with high-protein nutrition. Whether you prefer the indulgent hit of chocolate caramel, the fruity twist of raspberry white chocolate, or the creamy sweetness of white chocolate caramel, this is next-level snacking with none of the compromise.
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Over 11g protein per bar – supports recovery and satisfies hunger
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Reduced sugar – smart indulgence without the crash
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Premium textures and flavours – each bite is a multi-layered treat
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Vegetarian-friendly – inclusive and suitable for a variety of diets
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Not your average bar – the feel of a confectionery slice, with functional benefits
Every bar features a thick chocolate or white chocolate topping, a smooth and luxurious filling, and a crispy high-protein base. Forget the chalky texture of standard bars — these Millionaire bars deliver on taste, crunch, and convenience, all while helping you stay on track with your goals.
Each flavour is reduced in sugar, packed with protein, and suitable for vegetarians. They’re perfect as a post-workout treat, afternoon pick-me-up or guilt-free dessert.
FLAVOURS
Chocolate Caramel: Rich chocolate top, velvety caramel layer, and a crispy chocolate base. 13.5g protein, just 1.1g sugar.
Raspberry White Chocolate: Creamy white chocolate coating with a tangy raspberry caramel and white chocolate crisp base. 11g protein, 6g sugar.
White Chocolate Caramel: Smooth white chocolate, silky caramel centre and a crunchy white chocolate base. 11g protein, only 3g sugar.
Satisfy your sweet tooth while staying on track. This is the protein bar, reimagined.
NUTRITIONALS (Chocolate Caramel – Per 50g Bar)
Nutrient
Per 50g
Energy (kJ)
769
Energy (kcal)
205
Fat (g)
11.2
of which saturates (g)
7.1
Carbohydrate (g)
13.3
of which sugars (g)
1.1
Fibre (g)
4.28
Protein (g)
13.5
Salt (g)
0.17
INGREDIENTS (Chocolate Caramel): Chocolate Flavour Coating (with Sweetener) [Sweetener (Maltitol 49.5%), Emulsifier (SOYA Lecithin), Fat Reduced Cocoa Powder, Natural Vanilla Flavouring], Caramel [Oligofructose, Humectant (E422 Glycerine), Palm Kernel, Water, Unsalted Butter (MILK), Palm Oil, Emulsifiers (E471 Mono- And Diglycerides Of Fatty Acids, E492 Sorbitan Tri-Stearate, E322 Rapeseed Lecithin), Gelling Agent (E440 Pectin), Salt], Whey Protein Isolate (90%), Dark Protein Crispies [Whey Protein Isolate (MILK), Rice Flour, Cocoa Powder, SOYA Lecithin], Extruded Rice [Rice Flour, WHEAT Flour, Sugar, Whey Powder, BARLEY Malt Flour, Salt, Rapeseed Oil, Emulsifier (SOYA Lecithin)], Margarine [Palm Oil, Rapeseed Oil, Water, Emulsifier (E471)], White Chocolate Flavour Coating (with Sweeteners) [Sweeteners (Isomalt, Sucralose), Palm Oil, Whey Powder (MILK), Fortified WHEAT Flour (WHEAT Flour, Calcium Carbonate, Iron, Niacin, Thiamine), Emulsifier (SOYA Lecithin), Natural Flavouring], Caramel Colour E150c.
Allergens highlighted in bold.
Made in an environment that handles cereals containing gluten, eggs, milk, nuts, peanuts, soybeans and sulphites.
